Zhejiang Feifeng Sports Goods Co., Ltd.
Brand Story
Speaking of Lanting, everyone is no stranger. The "Lanting Preface" by the great calligrapher Wang Xizhi originated from this, but how many people know that there is also a professional badminton company with advanced equipment-"Feifeng".
In 1987, the former Shaoxing Frapek Sporting Goods Co., Ltd. (now Zhejiang Feifeng Sporting Goods Co., Ltd.) began to cooperate with major badminton brands for OEM processing. At that time, the self-developed "Frappick badminton" is still recognized and loved by the market.
In 1992, Chairman Chen Qingfeng registered his brand-new "Feifeng", aiming to constantly overcome difficulties and surpass himself. In a National Sporting Goods Expo, he saw that in front of the booths of several companies that let him contract, there were one after another, and on the magnificent venues, all the products produced from his own factory were displayed. The huge sense of gap made him unable to calm down for a long time. Looking back, he only had a few square booths, which made him determined to be his own brand. In the early days, "Feifeng" did not get the public's recognition, and the lack of popularity made Feifeng difficult and repeatedly neglected. How to enable their children to stand in front of the crowd, so that Chen Qingfeng into the meditation. Once, he tore off the trademark of Feifeng ball and the trademark of the other two balls, and then marked the three balls with numbers so that the amateur players of the club could choose a good one after trying to play. As a result, "Feifeng" stands out. Through this experience, he has great confidence in his own brand, and also let amateur players know the quality of Feifeng ball. Since then, Feifeng has sponsored all kinds of competitions, ranging from national amateur club competitions to small competitions in remote areas, so that more players and enthusiasts know about "Feifeng" and fall in love with "Feifeng". The market also gradually opened up. Now, Feifeng ball not only has a good reputation in China, but also exported to Europe and Southeast Asian countries.
In just two years, "Feifeng" has frequently appeared all over the country with its excellent quality and praise from personnel in the industry, becoming a well-known brand in China, and gradually emerging abroad. Under the influence of the global financial crisis in 2008, although the price of badminton woolen films continues to increase and the cost of employees continues to increase, the sales of "Feifeng" have not decreased but increased, reaching a state of short supply. Therefore, Feifeng people have strengthened their belief, made their badminton production bigger and stronger, and made their brand have their own place at home and abroad.
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Contact Us
Zhejiang Feifeng Sports Goods Co., Ltd.
Mail:451124922@qq.com
Address: Lanting Economic Development Zone, Shaoxing City, Zhejiang Province
Telephone:0575-84600760
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