In 30 years, in the stage of plant growth, from short saplings to lush and towering trees, it is a long time for trees to grow.

In 30 years, in the "long river" of life, from a baby who fell to the ground to a new father and mother, it is a reincarnation that has been honed.

    ……

For a brand, 30 years is the result of its founder's dedication, craftsmanship, and brand heart.

In the beautiful calligraphy holy land-Lanting Town, in addition to the long reputation of calligraphy, there is also an entrepreneur who loves technological innovation and sports, that is, Chen Qingfeng, the founder of Feifeng badminton. From a young man in his early 30 s to an old man in his twenties, he has been dedicated to badminton for 30 years. "Doing a good job in badminton and starting a domestic badminton brand is my career in the first half of my life, and it is the whole of my second half of my life." Chen Qingfeng said firmly.

science and technology innovation

Love badminton "lingering" 30 years

Tall and tall, wearing sportswear marked with "Feifeng" logo, energetic, like an amiable sports coach, this is the first impression of Chen Qingfeng, chairman of Zhejiang Feifeng Sporting Goods Company.

When it comes to badminton sports events, badminton fitness, badminton innovation and manufacturing, Chen Qingfeng, who is in his senior year this year, is more like a sports expert.

Chen Qingfeng said that when he was young, he loved to specialize in badminton and was happy to innovate constantly. In the present words, it was scientific and technological innovation that made me get to know badminton.

More than 30 years ago, a township enterprise where Chen Qingfeng, who was in his early 30 s, mainly produced black felt hats, but the black felt hats had the problem of sultry and airtight. In order to overcome this difficulty, Chen Qingfeng, who loved to study, was sent to Zhejiang University to study and conquer the science and technology project with university experts......

It was with the heart of daring to innovate in science and technology that Chen Qingfeng was introduced into the world of badminton by chance and was out of control. In 1987, Chen Qingfeng led the former Shaoxing Frapek Sporting Goods Co., Ltd. (now Zhejiang Feifeng Sporting Goods Co., Ltd.) to start cooperation with major badminton brands and carry out OEM processing.

The seemingly simple badminton is composed of only three parts: the ball rest, the ball skirt and the ball wing, but in the eyes of Chen Qingfeng, who loves to study, badminton has great knowledge. High-quality badminton involves performance, resistance to playing, ball head, feathers, and even gluing......

Kung fu pays off. Chen Qingfeng's persistent scientific and technological research and development, his self-developed badminton has jumped directly from the national competition standard ball weight of about 5g to the international competition standard, with the ball weighing only 4.2g. For this reason, the "Frapek Badminton" (now Feifeng) in Lanting has gained a reputation and even won long-term cooperation with international sports brands such as Mizuno in Japan. "For more than 10 years, the Japanese market has been our biggest market for badminton." Chen Qingfeng said that it is the secret to firmly attract strict Japanese businessmen and constantly develop new products and high quality.

Establish a domestic brand

Sponsored more than 10 public welfare events a year

Looking at the appearance of the production area, as a 30-year-old enterprise, Feifeng Sporting Goods Company is not conspicuous in Lanting Town. But in-depth "Feifeng", you can immediately feel a badminton public welfare atmosphere: the 2010 Liaoning Province 11th Games Outstanding Contribution Award; the 2010 Zhejiang Province Support Badminton Career Contribution Award; the 2011 Zhejiang Province Badminton Association Outstanding Organization Award ...... Behind these heavy medals is the result of Feifeng Sports's enthusiastic sponsorship of badminton public welfare events for many years.

Since 2009, the only designated ball for seven national events, including the National Junior Group A Badminton Competition, the National Junior Group B Badminton Competition, the National Junior Badminton Classic, and the National Middle School Badminton Championships, Chen Qingfeng took his badminton and sponsored National, provincial, municipal and other badminton events have launched domestic badminton brands. There are even badminton men and women champions Lin Dan and Wang Lin in many events. "Every year, no less than 10 events are sponsored, of which 11 events have been sponsored this year." Chen Qingfeng said that through the competition to start the brand, its confidence comes from high quality.

In 1992, Chen Qingfeng registered his brand-new "Feifeng", aiming to constantly overcome difficulties and surpass himself. In the early days, "Feifeng" was not recognized by everyone, and its popularity was not high. For this reason, "Feifeng" struggled and was repeatedly left out. How to make their own "children" in front of the crowd, Chen Qingfeng into a deep meditation......

Once, he tore off the trademark of Feifeng ball and the ball trademarks of two other well-known brands, and then marked the three balls with numbers so that the amateur players of the club could choose the best one after trying. As a result, "Feifeng" stands out. Through this experience, he has great confidence in his own brand, and also let amateur players know the quality of Feifeng ball.

Since then, Feifeng has sponsored all kinds of competitions, ranging from national amateur club competitions to small competitions in remote areas, so that more players and enthusiasts know about "Feifeng" and fall in love with "Feifeng". The market also gradually opened up. Now, Feifeng badminton not only has a good reputation in China, but also exported to Europe and Southeast Asian countries.

Cultivate awareness of sports and fitness

Feifeng set out again to devote itself to sports culture industry

Through the analysis of the characteristics, exercise value and ability of badminton, we can see that badminton is a fitness exercise that meets the needs of people in modern society and is well received by people. It has a high value of lifelong fitness and is one of the most suitable sports for people to carry out lifelong sports.

Badminton is popular all over the world with its elegant, fashionable and healthy characteristics, which is determined by its sports characteristics and exercise value. Badminton has universality, controllability and entertainment appreciation.

     ……

The benefits of playing badminton for fitness, Chen Qingfeng is like a few treasures, gushing. Because in addition to playing badminton for himself and his family, Chen Qingfeng also loves to study human body mechanism and badminton professional skills with professors of high school, professional coaches and other professionals for a long time, and has become an expert entrepreneur in the badminton industry.

The future of badminton and other sports is "healthy", which must become wider and wider, and Feifeng is in a beautiful calligraphy holy land, which can be described as right time, right place, with right people. With the love of sports and the love of Lanting in his hometown, on the basis of "making every ball according to the standard of first-class ball" high quality badminton, Chen Qingfeng, who is over 60 years old, brought "Feifeng" and set off again: in recent years, the company has continuously invested tens of millions of yuan to expand its factory buildings and add Japan and other international advanced equipment and machines, from badminton to badminton series industries such as badminton rackets, badminton suits and sneakers.

At the same time, he is also actively working with experts from colleges and universities on how to integrate sports and culture. In April this year, Chen Qingfeng funded the establishment of the "Feifeng Badminton Team" in Lanting Town Central Primary School, becoming the city's first enterprise-funded primary school badminton team. At the same time, he invited badminton champion Wang Lin to advise these children from time to time. "In primary school basic sports to join playing badminton, aimed at cultivating children's awareness of sports and fitness from an early age." Chen Qingfeng said that as long as Feifeng is here, he will devote himself to promoting this sport. To this end, at present, Chen Qingfeng is still preparing to build the "Feifeng Sports Culture Communication Center", which aims to cultivate people's awareness of sports and fitness.

It is precisely because of his dedication to the badminton cause and his selfless heart to actively cultivate people's awareness of sports and fitness that Chen Qingfeng has become a candidate for the leading figure in the sports industry in Zhejiang Province and is currently applying. (This article is written by Wang Qiuli and photographed by Xu Ye)